
An experimental study conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products.

The group receiving the promotional product was significantly more likely to recommend the business to others than the group that received nothing.

Accompanying a request for referrals, an offer of a promotional product incentive or an offer of a promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.

A study by Southern Methodist University found that:

New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons.

The inclusion of a Promotional Product to a mail promotion increased the response rate by 50%.

The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone.

The use of a Promotional Product as an incentive to respond reduced the cost per response by two-thirds.

View more study results below!